Toyota is set to introduce an exciting new model, the Century SUV, which will rival the Rolls-Royce Cullinan. This highly anticipated vehicle is scheduled for release later this year.
During an in-depth discussion about the upcoming Alphard and Vellfire models, Toyota’s Chief Brand Officer, Simon Humphries, unexpectedly dropped a bombshell regarding the Century SUV.
“Toyota Century not only provides an exceptional driving experience, but it also needs to evolve,” stated Simon during the conversation with Carscoops on Tuesday (27/6/2023). “I am excited about the prospect of sharing details about the newest addition to the Toyota driver series. It represents a remarkable leap towards transforming the future of automobiles.”
From the revealed schematics, it is evident that the Century SUV boasts an exquisite design, featuring body proportions, elongated hood, window openings, and rear aesthetics that draw inspiration from the iconic Rolls-Royce Cullinan.
The Century SUV will likely be constructed on the TNGA-K platform, which has previously served as the foundation for successful models such as the Toyota Highlander, Lexus TX, Toyota Alphard/Vellfire, and Lexus LM. Additionally, a hybrid powertrain is expected to be integrated into the vehicle, ensuring both power and fuel efficiency.
Also Read: Aim for Rolls-Royce: Toyota’s Ambitious Plan to Transform the Toyota Century into a Luxurious SUV
With an estimated price tag of approximately 15 million Yen, the Century SUV offers an attractive alternative to the 20 million Yen Century sedan. This competitive pricing strategy aims to attract a broader range of customers without compromising on the luxurious experience that the Century series is renowned for.
The Century SUV will be manufactured at Toyota’s esteemed Tahara factory in Japan, known for its commitment to precision and excellence. The vehicle is slated for export to key global markets, allowing car enthusiasts around the world to experience Toyota’s latest innovation firsthand.
In conclusion, Toyota’s announcement of the Century SUV has generated significant anticipation among automotive enthusiasts. With its remarkable design, advanced features, and accessible pricing, this upcoming model has the potential to make a lasting impact in the luxury SUV segment. Keep an eye out for further updates as Toyota continues to reshape the future of driving with the Century SUV.