Hyundai has been dominating the SUV segment for years, but it’s time for them to make a statement in the sedan class with their radical new styling ethos. The all-new Hyundai Verna has landed, and it’s the talk of the town. Its spaceship-inspired design is something that has never been seen before in the industry. Let’s dive into the thought process behind this revolutionary-looking sedan.
Next Level of Dynamism: 2023 Hyundai Verna Design
The Verna has always been a popular vehicle in the saloon class, but Hyundai is confident that the new generation Verna will double its sales market and give its competitors some sleepless nights. The South Korean manufacturer took a radical approach to the design of the 2023 Verna to create a wow factor. According to Minchul Koo, Head of Asia Pacific, India, and China, Hyundai Design, the structure of the new Verna has been inspired by a spaceship. The idea was to make it more dynamic and beautiful, rather than limiting its design.
Hyundai’s new design philosophy is called Sensuous Sportiness. It’s based on customer feedback and has been working in tandem with the Indian design team to know the pulse of the market. The shaping of the design language is entirely based on the evolving and changing lifestyle of the people. Hyundai believes that sticking to the conventional way of thinking is not an option. The revolutionary way of thinking is what keeps the company ahead of the competition.
One-of-a-kind Cabin: 2023 Hyundai Verna Design
Hyundai has wholly revamped the cabin and offers many first-in-the-segment features like a switchable infotainment and climate controller. The Verna gets a twin 10.25-inch multimedia touch screen and an all-digital instrument cluster to make the in-cabin experience one of a kind. Hyundai has carefully merged the design culture along with cutting-edge features and technologies to balance heritage and modern lifestyle in the unique Indian market. The customer in the market is shaping the design language, not the company. Everything depends on people’s evolving lifestyle.
Evolution: From Plain Jane to Space Age Design
The Verna nameplate made its debut in India in 2006. The first-gen Verna in India was a plain Jane in terms of design, but it had a powerful diesel engine that the segment leader Honda City lacked until 2014. Based on customer feedback, Hyundai decided to disrupt the segment with its new design ethos, the Fluidic Sculpture 2011. From there, they have evolved the perception of a three-box vehicle, from slim pickings to an array of new options. With the unprecedented demand for SUVs, automobile manufacturers had to go back to the drawing board and try to kickstart this division. Hyundai is the latest to join in with the new 2023 Verna.