Italian motorcycle manufacturer, Ducati, has made history by achieving sales of over 1 billion euros ($1.16 billion) in 2022, marking a growth of 3.6% compared to 2021.
The record figure comes as the company closed 2022 with record operating profit and sales, recording a significant increase of 24% from the previous year.
Sales and Operating Profit Figures
Ducati sold a total of 61,562 motorcycles in 2022, surpassing the 60,000 mark for the first time. This remarkable feat was achieved through the company’s strong performance both on and off the track. Ducati won the MotoGP and World Superbike titles in 2022, contributing to its remarkable financial performance.
Ducati closed 2022 with an operating profit of 238 million euros ($254 million), marking a significant increase of 77% compared to 2021. This is a record increase of 109 million euros ($116 million) and shows that the company is on the right track. Ducati’s CFO, Henning Jens, expressed his satisfaction with the result, stating that, “for the second year in a row, we have been able to post record financial results and profit growth for Ducati.”
New Models and Dealerships
In 2022, Ducati introduced eight new models, including the new Multistrada V4 Rally, the new Diavel V4, and the second generation Scrambler. These new models have played a crucial role in the company’s sales growth and helped it to surpass the 1 billion euro sales mark.
Moreover, Ducati has expanded its global presence, operating 821 dealerships worldwide by the end of 2022, which is a new record for the brand. The company has recently entered new markets such as Brunei, Ecuador, El Salvador, and Mongolia, contributing to its overall success.
Ducati CEO’s Statement
Ducati CEO Claudio Domenicali expressed his delight in the company’s remarkable achievement, saying, “For the first time in the history of the company, we have exceeded the 60,000 vehicle mark and achieved a turnover of 1 billion euros. This proves 2022 to be the best year for Ducati in several ways, starting with excellent sales and financial performance to success in MotoGP and WorldSBK.”