In a surprising move, Toyota has offered a sneak peek at its upcoming luxury SUV, poised to take on the British titans, Rolls-Royce Cullinan and Bentley Bentayga. These exclusive images, unveiled via Toyota’s official website on Wednesday, August 30, 2023, have sent ripples of anticipation throughout the automotive world.
Regrettably, Toyota’s teaser images do little to quench our thirst for details. All we are privy to is the hand of an anonymous driver, seemingly poised to unveil the masterpiece that Toyota has been diligently crafting.
From this enigmatic glimpse, it’s evident that Toyota’s objective is to emphasize the sumptuousness of the rear passenger experience. This is no autonomous vehicle; it’s a sanctuary on wheels.
“Toyota’s grand revelation is scheduled for September 6, 2023. The event promises to be a spectacle, with live coverage available across various Toyota platforms,” announced Toyota’s official website, as reported by SINDOnews, citing Carscoops on Thursday, August 31, 2023.
The vehicle’s robust design is underscored by its substantial D-pillars. Moreover, Toyota has lavished this SUV with opulent details, including LED taillights, chrome embellishments, and a substantial frame.
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These design elements bear a striking resemblance to the hallmarks of ultra-luxury SUVs like the Rolls-Royce Cullinan and Bentley Bentayga. Carscoops speculates that Toyota’s contender in the luxury SUV segment, aimed squarely at the Rolls-Royce Cullinan and Bentley Bentayga, may be built upon Toyota’s prestigious sedan platform—the Toyota Century.
The notion of a Toyota luxury SUV, poised to challenge the Rolls-Royce Cullinan and Bentley Bentayga, began to surface when Simon Humphries, Chief Branding Officer (CBO) of Toyota Motor Corp, unveiled the new Toyota Alphard and Toyota Vellfire. During the launch, Humphries hinted at Toyota’s ambitions to expand its target market segment.
One of the strategies involves redefining the perception of the Toyota Century, a name synonymous with opulent sedans. “The Toyota Century has always been synonymous with an unparalleled driving experience,” elaborated Simon Humphries.
Carscoops, however, casts doubt on whether the fate of this SUV will mirror that of the Toyota Century sedan, which is currently exclusive to the Japanese Domestic Market (JDM) and not available outside Japan.
Toyota’s luxury SUV, poised to challenge the Rolls-Royce Cullinan, is poised to break these boundaries and become a global sensation. “The fact that the car was officially announced on Toyota’s global website is telling,” predicts Carscoops.
As the automotive world eagerly awaits Toyota’s official unveiling on September 6, 2023, one thing is certain—this challenger to the throne is poised to redefine the landscape of luxury SUVs.