In the ever-evolving landscape of electric vehicles (EVs), Kia is poised to make a significant impact once again. Delving beyond the surface, you’ll find that Kia’s initial foray into the realm of electric cars wasn’t with the widely recognized Kia EV6, underpinned by the Hyundai IONIQ 5’s E-GMP platform.
Embarking on a different journey, Kia’s inaugural electric marvel took the form of the Kia Ray, an entry-level minicar. Back in 2011, this unassuming vehicle marked Kia’s entry into the electric frontier. Sporting a modest yet innovative 67 hp electric motor, it boasted a commendable 138 km range on a full charge.
Regrettably, the charming electric companion, the Kia Ray, bid its farewell in 2018. The farewell was prompted by the constraints of limited range and an infrastructure that fell short in catering to its charging needs.
Fast-forwarding to the present, a recent report by Electrek unveils Kia’s strategic plan to resurrect its inaugural EV. This revival is not just a nod to the past, but a forward-looking step to cater to the surging demand for electric vehicles. The objective is to position Kia as a formidable contender against the Wuling Air EV.
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Standing at the core of this resurgence is the all-new Kia Ray EV. Forecasts hint at a remarkable range exceeding 200 km, propelled by an 85 hp electric motor. The heartbeat of this electric marvel lies within its 35.2 kWh battery capacity.
However, the Kia Ray EV’s appeal transcends its impressive technical specifications. Within its sleek and compact frame, a spacious interior beckons. Crafted to harmonize with urban settings, the vehicle promises a seamless fusion of utility and comfort.
Diversification is a cornerstone of Kia’s strategy, as the brand aims to cater to diverse needs. A testament to this is the blueprint to introduce a single-seat panel van variant of the Kia Ray EV. This adaptation is meticulously tailored to cater to the requirements of small business proprietors.
The eagerly awaited moment is drawing near. The Kia Ray EV is set to officially debut in the upcoming month, marking a significant stride for Kia’s electric endeavors. As of now, its availability is confined to the South Korean domestic market, hinting at the brand’s gradual global expansion.